Matthew Klein's Food Photography Blog


September 26, 2011, 5:48 PM
Filed under: food | Tags: , , , , , ,

Meatless Monday Pollo Ciabatta (made with meatless chicken cutlet):

 

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September 19, 2011, 6:40 PM
Filed under: food, food photography | Tags: , , , ,

Grilled Halibut with Watermelon Salsa, photographed for FRx, the womens’ fitness magazine:



September 13, 2011, 6:16 PM
Filed under: food, food photography | Tags: , , ,

Just a great burger:



Food Photography Blog #6

I photographed a new campaign for Tiptree jams & jellies this week.
The challenge was to show the texture, thick consistency and vibrant color.
This was accomplished using a 1″ diameter fiber optic that I had made about twenty years ago.
I drilled a hole to fit the optic through the background and lit it with a strobe head.
Key light was an eccentric 18″ bank light.
These will be used as full-page ads and large posters.



Food Photography Blog #1

Welcome to my blog about food photography.
Let’s start with a couple of general notions.
In my view, a photograph of food,
especially if it is made for commercial purposes,
ought to make you hungry. That is its purpose,
whether it is to persuade you to buy a specific product or select a brand.
This can be very different from editorial photography,
in which the purpose might be voyeuristic,
that is, to show an aspirational life-style,
or to provide recipe information.

Think of a photograph of a pie.
In a magazine the subject is the pie,
usually supported by props indicating a particular life-style,
or socio-economic level.
In an advertising photograph the subject, for example,
might be the flakey-ness of the crust,
made so by the client’s product, (in this case) Crisco.
The subject is flakiness, not pie.
In fact you might say that the pie is a prop for the flakiness.

-MK