Matthew Klein's Food Photography Blog


September 26, 2011, 5:48 PM
Filed under: food | Tags: , , , , , ,

Meatless Monday Pollo Ciabatta (made with meatless chicken cutlet):

 

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September 19, 2011, 6:40 PM
Filed under: food, food photography | Tags: , , , ,

Grilled Halibut with Watermelon Salsa, photographed for FRx, the womens’ fitness magazine:



Food Photography Blog #9
May 12, 2010, 7:50 PM
Filed under: advertising, food, Uncategorized | Tags: , , ,

A happy surprise:

In my local Duane-Reade store I found these packages,
part of a larger project which I photographed last summer
for CBX/Coleman Brandworx.
I had given up looking for them,
thinking they might not be released, but there they were,
dominating the freezer.



Food Photography Blog #7
April 19, 2010, 8:50 PM
Filed under: advertising, food, food photography, Lighting, wine | Tags: , , , , , ,

I had the great pleasure of photographing at The Griswold Inn in Essex, CT last week.
The Gris, as it is known, has three dining rooms each with a different cuisine, all served from the one kitchen.
Frankly, I’m not used to working at an editorial pace. I like to make images that I refine,
then re-refine until they are as close to “perfectly imperfect” as possible.
No time for that here, but working quickly can create opportunities for spontaneity, authenticity,
and deviations from the usual.



Food Photography Blog #5

Food photography for packaging.
I learned long ago that over 90% of brand decisions are made at the point of purchase.
This is an astounding fact,
the conclusion of which is that packaging design is the most efficient place to put marketing and advertising dollars.
Remember: At scale, good design adds very little to a national brand’s production costs.

-MK

LU Cookies & Biscuits packaging photographed for Kraft Foods:



Food Photography Blog #1

Welcome to my blog about food photography.
Let’s start with a couple of general notions.
In my view, a photograph of food,
especially if it is made for commercial purposes,
ought to make you hungry. That is its purpose,
whether it is to persuade you to buy a specific product or select a brand.
This can be very different from editorial photography,
in which the purpose might be voyeuristic,
that is, to show an aspirational life-style,
or to provide recipe information.

Think of a photograph of a pie.
In a magazine the subject is the pie,
usually supported by props indicating a particular life-style,
or socio-economic level.
In an advertising photograph the subject, for example,
might be the flakey-ness of the crust,
made so by the client’s product, (in this case) Crisco.
The subject is flakiness, not pie.
In fact you might say that the pie is a prop for the flakiness.

-MK