Matthew Klein's Food Photography Blog

Some photos from The 1-2-3 Collection by Rozanne Gold
August 23, 2011, 5:47 PM
Filed under: Uncategorized

Some photos from The 1-2-3 Collection by Rozanne Gold. A cookbook only available as an iBook,
exclusively from the iTunes Store. Each recipe has just three ingredients. Although I’ve photographed over sixty cookbooks,
this is my first in several years.

 Steamed halibut with bell pepper:

Steamed halibut with bell pepper:


A burger stuffed with Boursin cheese, and drizzled with a reduction of balsamic vinegar:

A burger stuffed with Boursin cheese, and drizzled with a reduction of balsamic vinegar:


Roasted onion with pureed carrot (the garnish is a carrot top)

Roasted onion with pureed carrot (the garnish is a carrot top)



Non Disclosure Agreements
August 22, 2011, 7:08 PM
Filed under: Uncategorized | Tags:

It’s been over a year since I’ve posted on this thing, and quite a year it has been. I have been quite busy, but have in this past year, signed more confidentiality agreements than in my entire career,so there’s really not much to show and less to talk about. I’m not sure what these (NDA’s) really do to protect the clients interests, but they sure are cumbersome to work around. One of my clients has an NDA with his client that forbids him from even disclosing that he works for them –ever. He can’t even show the (very excellent) work on his web site. You might deduce from this that I have seen the work, since I remarked that it is excellent, but I admit nothing!

Food Photography Blog #9
May 12, 2010, 7:50 PM
Filed under: advertising, food, Uncategorized | Tags: , , ,

A happy surprise:

In my local Duane-Reade store I found these packages,
part of a larger project which I photographed last summer
for CBX/Coleman Brandworx.
I had given up looking for them,
thinking they might not be released, but there they were,
dominating the freezer.

Food Photography Blog #8
April 30, 2010, 6:11 PM
Filed under: Uncategorized | Tags: , , , ,

Leslie Buck, the designer of the ubiquitous ‘Anthora’ paper coffee cup died this week.

A very nice appreciation and obituary is in The New York Times says more than I can:

Food Photography Blog #3
March 29, 2010, 3:28 PM
Filed under: food photography, Uncategorized | Tags: ,

A Passover break from the usual formalism of this blog:

In the rural New Jersey town in which I grew up, we were in a very small minority of Jewish families.
My family did not observe the Kosher laws, but were keen practitioners of the religious customs.
One day when I was in second grade my mom packed my lunch with
a bacon, lettuce and tomato sandwich –my favorite.
She used extra thick bacon, a great Jersey tomato, just a little lettuce, and mayo.
Because it was during Passover this sandwich was special; it was on Matzoh.
I clearly remember walking into the house just after the school bus dropped me off.
My mom was already on the phone with the Rabbi,
who had called as soon as he heard the news thanks to a little pain-in-the-ass classmate.
“Yes, …yes… no….NOW JUST A MINUTE!!
You know very well that we do not keep Kosher, but we observe the traditions.
Matthew knows that on Tuesdays he gets a bacon, lettuce and tomato sandwich.
This being Passover, it was on matzoh.
Anything else would have been hypocritical.
Thank you for calling. Good bye!”
BANG!, she slammed the receiver down so hard I can still hear it.
Then she turned to me, “Hi, Honey did you have a nice day at school?”


Food Photography Blog #2
March 26, 2010, 7:27 PM
Filed under: food, food photography, Uncategorized

What is it that makes a photograph appetizing?
I submit that it is texture primarily, followed by color.
Shape is a distant third.
When a chef, or cook, brings food to table the aromas (and physical presence)
create appetite, but the photograph doesn’t share that aspect.
In order to unlock appetite we have to find an analog for aroma;
it seems to be texture.
Color, of course is necessary,
but shape is only necessary for identification.
Another point: There is a law of physiognomy:
The eye is drawn first to the area of greatest contrast.
In constructing the photograph, I always try to make texture the dominant feature,
but in a positive, romantic way.
This means eliminating distracting elements in favor of supporting elements.

Sauteed Medley photographed for BirdsEye Foods