Matthew Klein's Food Photography Blog


September 26, 2011, 5:48 PM
Filed under: food | Tags: , , , , , ,

Meatless Monday Pollo Ciabatta (made with meatless chicken cutlet):

 



September 19, 2011, 6:40 PM
Filed under: food, food photography | Tags: , , , ,

Grilled Halibut with Watermelon Salsa, photographed for FRx, the womens’ fitness magazine:



September 13, 2011, 6:16 PM
Filed under: food, food photography | Tags: , , ,

Just a great burger:



Food Photography Blog #9
May 12, 2010, 7:50 PM
Filed under: advertising, food, Uncategorized | Tags: , , ,

A happy surprise:

In my local Duane-Reade store I found these packages,
part of a larger project which I photographed last summer
for CBX/Coleman Brandworx.
I had given up looking for them,
thinking they might not be released, but there they were,
dominating the freezer.



Food Photography Blog #7
April 19, 2010, 8:50 PM
Filed under: advertising, food, food photography, Lighting, wine | Tags: , , , , , ,

I had the great pleasure of photographing at The Griswold Inn in Essex, CT last week.
The Gris, as it is known, has three dining rooms each with a different cuisine, all served from the one kitchen.
Frankly, I’m not used to working at an editorial pace. I like to make images that I refine,
then re-refine until they are as close to “perfectly imperfect” as possible.
No time for that here, but working quickly can create opportunities for spontaneity, authenticity,
and deviations from the usual.



Food Photography Blog #6

I photographed a new campaign for Tiptree jams & jellies this week.
The challenge was to show the texture, thick consistency and vibrant color.
This was accomplished using a 1″ diameter fiber optic that I had made about twenty years ago.
I drilled a hole to fit the optic through the background and lit it with a strobe head.
Key light was an eccentric 18″ bank light.
These will be used as full-page ads and large posters.



Food Photography Blog #5

Food photography for packaging.
I learned long ago that over 90% of brand decisions are made at the point of purchase.
This is an astounding fact,
the conclusion of which is that packaging design is the most efficient place to put marketing and advertising dollars.
Remember: At scale, good design adds very little to a national brand’s production costs.

-MK

LU Cookies & Biscuits packaging photographed for Kraft Foods: