Matthew Klein's Food Photography Blog

Food Photography Blog #5

Food photography for packaging.
I learned long ago that over 90% of brand decisions are made at the point of purchase.
This is an astounding fact,
the conclusion of which is that packaging design is the most efficient place to put marketing and advertising dollars.
Remember: At scale, good design adds very little to a national brand’s production costs.


LU Cookies & Biscuits packaging photographed for Kraft Foods:


3 Comments so far
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Amazing lighting on these cookies!!

Comment by marciante

Bloody hell Matthew these are light years ahead of the frogs. Blistering images, like genital feathers to a chocoholic. Beautiful mate, truly beautiful.

Comment by Wee Johnnie

Oh, John! You have such a way with words! Thank you, thank you!


MATTHEW KLEIN P: 212 255-6400 F: 212 242-6149 C: 917 601-7488 << best Blog:

Comment by matthewklein

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