Matthew Klein's Food Photography Blog

Food Photography Blog #4

A word about selective focus: SELECTIVE.
The whole purpose of this too often mis-used technique
is to isolate the eye on a particular area of the photograph.
It has other uses as well, but they are less important.
It is also a method of ‘deconstructing’ the image,
as though saying  that the photograph is natural, unaffected,
not created with the great skill of a ‘professional.’
The point of this is that the food looks great and is appetizing,
without any affectation or modification.
But the point is lost it the focus isn’t carefully placed.


Taco photographed for McCormick Spices/Landor Associates


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