Matthew Klein's Food Photography Blog

matthewklein — Mon, 26 Sep 2011 17:48:49 +0000

Meatless Monday Pollo Ciabatta (made with meatless chicken cutlet):

matthewklein — Mon, 19 Sep 2011 18:40:01 +0000

Grilled Halibut with Watermelon Salsa, photographed for FRx, the womens’ fitness magazine:

matthewklein — Tue, 13 Sep 2011 18:16:29 +0000

Just a great burger:

Some photos from The 1-2-3 Collection by Rozanne Gold

matthewklein — Tue, 23 Aug 2011 17:47:06 +0000

Some photos from The 1-2-3 Collection by Rozanne Gold. A cookbook only available as an iBook,
exclusively from the iTunes Store. Each recipe has just three ingredients. Although I’ve photographed over sixty cookbooks,
this is my first in several years.

Steamed halibut with bell pepper:

A burger stuffed with Boursin cheese, and drizzled with a reduction of balsamic vinegar:

Roasted onion with pureed carrot (the garnish is a carrot top)

Non Disclosure Agreements

matthewklein — Mon, 22 Aug 2011 19:08:19 +0000

It’s been over a year since I’ve posted on this thing, and quite a year it has been. I have been quite busy, but have in this past year, signed more confidentiality agreements than in my entire career,so there’s really not much to show and less to talk about. I’m not sure what these (NDA’s) really do to protect the clients interests, but they sure are cumbersome to work around. One of my clients has an NDA with his client that forbids him from even disclosing that he works for them –ever. He can’t even show the (very excellent) work on his web site. You might deduce from this that I have seen the work, since I remarked that it is excellent, but I admit nothing!

Food Photography Blog #9

matthewklein — Wed, 12 May 2010 19:50:27 +0000

A happy surprise:

In my local Duane-Reade store I found these packages,

part of a larger project which I photographed last summer

for CBX/Coleman Brandworx.

I had given up looking for them,

thinking they might not be released, but there they were,

dominating the freezer.

Food Photography Blog #8

matthewklein — Fri, 30 Apr 2010 18:11:49 +0000

Leslie Buck, the designer of the ubiquitous ‘Anthora’ paper coffee cup died this week.

A very nice appreciation and obituary is in The New York Times says more than I can:

http://www.nytimes.com/2010/04/30/nyregion/30buck.html?ref=global-home

Food Photography Blog #7

matthewklein — Mon, 19 Apr 2010 20:50:16 +0000

I had the great pleasure of photographing at The Griswold Inn in Essex, CT last week.
The Gris, as it is known, has three dining rooms each with a different cuisine, all served from the one kitchen.
Frankly, I’m not used to working at an editorial pace. I like to make images that I refine,
then re-refine until they are as close to “perfectly imperfect” as possible.
No time for that here, but working quickly can create opportunities for spontaneity, authenticity,
and deviations from the usual.

Food Photography Blog #6

matthewklein — Wed, 14 Apr 2010 22:43:42 +0000

I photographed a new campaign for Tiptree jams & jellies this week.

The challenge was to show the texture, thick consistency and vibrant color.

This was accomplished using a 1″ diameter fiber optic that I had made about twenty years ago.

I drilled a hole to fit the optic through the background and lit it with a strobe head.

Key light was an eccentric 18″ bank light.

These will be used as full-page ads and large posters.

Food Photography Blog #5

matthewklein — Wed, 07 Apr 2010 17:37:56 +0000

Food photography for packaging.
I learned long ago that over 90% of brand decisions are made at the point of purchase.
This is an astounding fact,
the conclusion of which is that packaging design is the most efficient place to put marketing and advertising dollars.
Remember: At scale, good design adds very little to a national brand’s production costs.

-MK

LU Cookies & Biscuits packaging photographed for Kraft Foods: